Dr. Heather Larkin

I founded ALL IN Recruit because I saw a gap in the college recruiting process. Families were spending thousands of dollars on recruiting services that delivered little more than a database listing and empty promises. Athletes with real talent and character were getting overlooked — not because they lacked ability, but because they lacked a professional platform to showcase who they truly are.

As a licensed mental health counselor and certified mental performance coach, I've worked with hundreds of athletes at every level — from youth sports to college programs. The one thing I've learned is that recruiting isn't just about stats. It's about alignment — your values, your work ethic, your mindset — matching the coach, the program, and the teammates around you.

Coaches don't gamble on talent. They invest in individuals who they trust to do the job and to represent the team and school through their consistent work and with good sportsmanship and integrity. That's why ALL IN Recruit was built to showcase the whole athlete — not just the highlight reel, but the character, the academics, the mental performance, and the personal story that makes a coach say yes.

My ALL IN Mindset™ framework, developed over years of clinical practice and performance coaching, is woven into every part of this platform. Because the athletes who get real opportunities aren't just skilled — they're dependable. And opportunities at the next level aren't handed out — they're trusted to the athletes who prove they can handle them.

"Go ALL IN on becoming that athlete. Because opportunities at the next level aren't handed out — they're trusted to the athletes who prove they can handle them."